Figure Out Who You’re Selling To
Before you create an account and start creating social media content, you should consider who exactly you are talking to. Who needs your car and what will grab their attention to stop scrolling the page?
Think about the places these people have already been to. This is an important step because the virtual world is essentially an imitation of our own real world. This means that each platform has a certain personality and you will find your people on the platform that is likely to be the most convenient for them.
For example, corporate executives and industry leaders are easiest to find on LinkedIn because the platform was built to build professional relationships. On the other hand, you might consider connecting with fashion designers and influencers on Instagram because it’s a more visually driven platform that abstract creativity and trends tend to thrive on. Once you know where the people you need to target are hanging out, it will probably be easier for you to find them.
To understand who you are targeting, think about the person’s psychography. From here, you can create a customer profile to help you identify them. This may be based on your previous customers and / or data collected by you through market research.
Start Selling on Facebook Marketplace
One of the first places you should start advertising old-fashioned cars is on the Facebook marketplace. Facebook has provided users with a great community for hassle-free online shopping and selling.
To start using the Facebook Marketplace, you simply click “create a new listing” and follow the instructions to publish your post. The big advantage of this is that you automatically target and sell in your local market. This is ideal for those who sell old cars because shipping can be costly.
The marketplace has a search function, so remember that users will be looking for features such as brand, model and color, so include as much information as possible in your posts. Some other rules of thumb are to use high quality photographs and be transparent. If there is a problem with the car, make it clear and do not try to hide or fabricate prices.
One way to push sales away is to look like spam or snippets. Check out some of the posts already posted to see how you can structure your own posts.
Use Instagram Stories & Reels
Instagram has introduced many cool features to help you drive more engagement with the content you post. Two of these features are IG stories and cutscenes.
Stories are an earlier version of the two features that have become a favorite of many social media users for several reasons. You can create video sequences for your audience. Video content has proven to be one of the most effective types of content when it comes to engagement and reach.
One of the biggest benefits of IG Stories is that they are placed at the top of the app, so as soon as someone logs in, they’ll see that you’ve posted a new story. IG Reels is a new product that has just been released in the US in 2020. Creating videos with Reels is similar to TikTok, but you can stream them to the audience you have already created on Instagram.
Take advantage of these two features to show your audience the benefits of buying your vehicle.
Get Creative on TikTok
TikTok is one of the fastest growing social media platforms in the world. It has over 500 million users worldwide and continues to grow. One of the best reasons to use TikTok to advertise old cars is that you can get very creative with your promotions.
You might think that a lot of people won’t be interested in old cars, but on TikTok, you can do almost anything you want. Try to use popular music and trends to attract audiences to your videos. One thing to remember about this platform is that it is home to a much younger audience, so you are in the right place if Gen Z is what you are looking for.
Feel free to try different things on TikTok. This platform definitely welcomes unusual content, and the more interesting your content is, the more visible your engagement will be. While Instagram Reels are similar, you have the advantage of taking advantage of TikTok’s super-fast audience growth.
Consider Running Facebook Ads
Most of the tips mentioned will be free, but if you have a marketing budget, you should definitely consider placing ads on Facebook. Investing in ads helps increase the reach and visibility of your posts, which means more people will be able to see them, and this could potentially bring more leads through your door.
The thought of placing ads on Facebook can be daunting, but there are some key tips to help you get the most out of your money. Remember that customer profile you created earlier? You can use this to target your audience and find out who wants to see your posts.
Don’t be discouraged if you don’t see the expected results when you first start working with ads. There will be many tests. Experiment with different images of old cars, ad copy, and calls to action.
The more data you can get from your ads, the more accurate your targeting will become. Ultimately, it can help you save on advertising and get rid of the guesswork. Also, don’t forget to take the time to retarget ads as people usually need to see your content multiple times before purchasing.